ILNP is a US boutique nail polish brand that sells mostly through its own online store and has a loyal community of collectors.
When the brand moved to a new e-commerce platform, we redesigned the store from the ground up: cleaner product pages that show colour and finish properly, easier navigation across collections, and a smoother path to checkout, plus room for rewards and partner programmes.
We set up a flexible component system so the developers could build new pages without separate mockups. The collaboration has grown into a long-term partnership of almost five years, covering conversion experiments, new features, and even a printed catalogue.
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ILNP is a US boutique nail polish brand that sells mostly through its own online store and has a loyal community of collectors.
