Eurostar Logistics Overhaul

Rory Watts

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User Researcher

Product Designer

Reverse Engineering

A Better Way to Manage the Eurostar network

The ask

Design an application that brings all of Eurostar’s operations management systems into one simple tool, helping us to communicate more effectively across the network and deliver a more reliable service.

The answer

End-user Research: I travelled the Eurostar network, meeting staff and identifying challenges.
User Needs Summary: I identified twice as many user needs as Eurostar had originally anticipated.
Concept Sketching: I sketched concepts in collaboration with Eurostar’s team to establish a direction.
Prototyping: I put together an interactive prototype to demonstrate the concept to stakeholders.
Visual Design: I applied a visual design layer to the prototype, considering the ergonomic needs of users.

The Response

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Posted Nov 29, 2024

Led the redesign project for Eurostar's website, which resulted in improved navigation, user retention, and online ticket sales.

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User Researcher

Product Designer

Reverse Engineering

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