By immersing in the culture of each global territory and interviewing local consumers, I spotted critical differences in the interpreted semantics of the Englis

Full website redesign, managed remotely, including consultation, project management, creative workshop, design and development.

Design of a motorsport apparel website, establishing the company as a leading brand and directing traffic towards a purchase funnel.

Led the redesign project for Eurostar's website, which resulted in improved navigation, user retention, and online ticket sales.