SideRoad Consulting Website Design

SideRoad Consulting - Strategic HR Project

Client: SideRoad Consulting Industry: Human Resources Consulting / Professional Services Project Type: Website Design My Role: UI/UX Designer

Tools: Figma

Timeline: One month, June 2025

SideRoad Consulting specializes in helping companies navigate complex HR initiatives with precision. They offer services in HR project management, advisory and staff augmentation, and system configuration. The client needed a modern, engaging, and strategic website to reflect their expertise and help potential clients quickly understand the value they provide.

SideRoad faced three main challenges:

Communicating Complex Services Simply – Their offerings are nuanced and strategic, and required clear, non-jargon-heavy explanations.

Building Trust Quickly – Since SideRoad is often brought in during high-stakes moments, it was critical to immediately establish credibility and approachability.

Optimizing for Conversion – The site needed to funnel users toward making contact without overwhelming them with information.

Develop a visually engaging and strategic layout that echoes the idea of “taking the smarter route.”

Organize content to clearly explain service areas and highlight the benefits of SideRoad’s approach.

Ensure a user-centric experience with strong calls-to-action and clear next steps.

Using Figma, I designed a responsive website that brings SideRoad’s brand and mission to life:

The homepage opens with a bold image of a mountain road, symbolizing strategic direction and confident navigation. This aligns perfectly with the brand’s promise to guide clients through complex HR projects.

I structured the services section into three digestible blocks:

HR Project Management

Advisory & Staff Augmentation

HR System Config & Build

Each block includes a short summary and a CTA button, making it easy for users to understand and take action.

The mid-page group photo evokes teamwork and friendliness.

A global map visual reinforces SideRoad’s reach and adaptability.

FAQs answer common objections and show empathy for client challenges.

Throughout the site, I placed clear “Get in Touch” and “Let’s Go” buttons to encourage inquiries without hard-selling. The yellow CTA section at the bottom is designed to leave a lasting impression and motivate users to act.