Alder & Ash - Interior design website - UX/UI

Alder & Ash — Designing a digital space that tells a story

Client: Alder & Ash

Services: Web Design, UX Strategy, Brand Positioning

My Role: As the web designer, I was responsible for translating Alder & Ash’s brand values into a cohesive and high-impact digital experience. My contributions included:

Creative Direction & Conceptual Strategy: Defined the visual and narrative tone of the site to reflect Alder & Ash’s cinematic, luxury aesthetic.

UX & Information Architecture: Structured the user journey to guide visitors intuitively from brand introduction to project exploration to inquiry.

UI & Web Design: Designed all pages from scratch, balancing high-end visuals with clean functionality across desktop and mobile.

Copywriting & Messaging: Wrote and refined all key messaging, ensuring consistency in tone and clarity across the site—from homepage headers to service package descriptions.

Visual Asset Curation: Selected and edited all photographic content to maintain a curated, editorial-quality visual experience.

Collaboration with Stakeholders: Worked closely with the client to capture his personal journey and business vision, ensuring authenticity and alignment throughout.

Tools: Figma

Timeline: One month, May 2025

Industry: Interior design

Alder & Ash came to life as a premium interior design brand rooted in storytelling, elegance, and personal experience. However, their digital presence didn’t yet exist—and that posed a major challenge.

They needed a website that did more than just showcase beautiful interiors. It had to:

Establish trust and credibility for a luxury, high-ticket service.

Differentiate the brand in a saturated market.

Reflect the founder’s personal story and philosophy.

Guide potential clients from inspiration to consultation seamlessly.

There was no existing structure, content, or visual identity to work from—only a bold vision.

To bring Alder & Ash to life online, I designed a refined, story-driven website that mirrors the elegance and intentionality of the brand. The site combines a warm, editorial aesthetic with a clear user journey—from introducing the founder’s story to showcasing the design philosophy and service offerings. I focused on creating a smooth experience that builds trust, communicates value, and gently guides users toward booking a consultation—all while setting Alder & Ash apart in a competitive luxury market.