My Role: This project for Alpha & Omega Pool Builders focused on showcasing their premium craftsmanship, custom design process, and partnership with Gorman Products. I developed a clean, intuitive design that highlights each step of the build—from initial consultation to final walkthrough—while emphasizing the range of high-end features available, including built-in grills, wine coolers, custom islands, and pergolas. The goal was to communicate trust, transparency, and tailored service, aligning with the brand’s commitment to quality and daily job-site presence. The result is a website that feels both inspiring and grounded in real expertise.