Sales & Customer Performance Dashboard

Overview: The Sales and Customers Dashboard is a comprehensive Tableau project designed to analyze sales performance and customer activity. The project features a two-page interactive dashboard that provides valuable insights for businesses aiming to optimize sales strategies and customer engagement. By leveraging Tableau's capabilities, the dashboard offers a visually appealing and intuitive exploration of key metrics. The project inspiration is from Baraa.

Yearly Comparison: Summarizes total sales, profits, and quantities, comparing current year performance to the previous year.

Monthly Trends: Displays sales, profits, and quantities on a monthly basis for both the current and previous year, highlighting trends over time.

Best and Worst Months: Identifies the months with the highest and lowest sales.

Category Analysis: Breaks down sales and profits by category to provide actionable insights into product performance.

Yearly Overview: Summarizes the total number of customers, total sales per customer, and total number of orders for the current and previous year.

Top Customers: Highlights the top 10 customers based on purchase amounts.

Customer Distribution: Visualizes customer activity based on the number of orders, providing insights into customer behavior and engagement levels.

Audience: This project caters to both technical and non-technical audiences. Business analysts and decision-makers can use the insights to drive strategic decisions, while Tableau enthusiasts and data analysts can explore the dashboard to understand advanced visualization techniques.

Dive into the Sales and Customers Dashboard to uncover actionable insights and enhance your understanding of sales and customer dynamics.