Reental. Digital Platform Design
Productea Product Design Agency
Overview
Reental is a real estate investment platform that allows users to invest in tokenized properties and earn passive income.
Productea was responsible for the end-to-end creation of the digital product, including product discovery, branding, UX architecture, UI design, and design system.
The Challenge
Real estate investment platforms are often complex, opaque, and difficult to understand for non-professional investors.
Reental’s challenge was to make tokenized real estate investment simple, trustworthy, and accessible, without hiding the financial and legal complexity behind the product.
The product needed to:
Build trust in a highly sensitive financial context
Clearly explain how tokenized investment works
Balance simplicity with transparency
Scale across multiple properties, countries, and investor profiles
Discovery & Product Strategy
We started with a discovery phase to define:
Target user profiles and investment motivations
Core user journeys (onboarding, investing, portfolio tracking, returns)
Regulatory and technical constraints
Key differentiators versus traditional real estate platforms
This phase allowed us to define a clear product structure, prioritize critical flows, and align product decisions with business and compliance requirements.
Branding & Visual Identity
Trust was the core pillar of the Reental brand.
The visual identity needed to feel professional, transparent, and credible, while remaining modern and approachable for a new generation of digital investors.
We designed a brand system that:
Communicates financial reliability without feeling corporate or cold
Uses clarity and hierarchy to support decision-making
Works consistently across product UI, marketing, and investor-facing materials
The branding was created as a foundation for the product, ensuring visual consistency and reinforcing trust at every touchpoint.
UX Architecture & Wireframing
We designed the UX architecture with a strong focus on clarity and decision support:
Clear onboarding and education flows
Structured investment pages with understandable data hierarchy
Simple portfolio views to track performance and returns
Wireframes were used to validate flows early, reduce friction, and ensure that complex financial information was easy to understand.
UI Design & Design System
Based on validated UX and brand foundations, we designed the high-fidelity UI:
Clean, structured interfaces focused on readability
Visual hierarchy to guide users through investment decisions
Consistent components across dashboards, listings, and reports
In parallel, we built a design system to ensure consistency, scalability, and faster iteration as the platform grows.
Handoff & Product Scalability
All designs were delivered development-ready, with detailed specifications and reusable components.
The product was designed to scale across new properties, markets, and financial features without breaking the core experience.
Outcome
Productea delivered a complete digital foundation for Reental:
A trustworthy and accessible investment experience
A strong brand aligned with financial credibility
A scalable product structure ready for growth
Reental was positioned as a modern real estate investment platform where clarity and trust drive adoption.
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Posted Jan 7, 2026
Created a digital product for Reental, focusing on trust, UX, and scalability. Reental its a real estate investment platform using blockchain.
