MDRT Academy: A professional association built for what's next.

Challenge:

The world-renowned premier association for financial professionals, Million Dollar Round Table (MDRT), created a digital association, the MDRT Academy, to provide the resources ambitious advisors need to take their career to the next level. After beta testing, it was time for MDRT to officially brand and launch the Academy.

Solution:

We went to work leveraging MDRT’s existing research and conducted new research with their current beta audience. We defined the advantages of a brand that’s fully digital and presented it to their audiences for what it truly is: a new kind of association, built for today’s financial pros — not just any other performance enhancing application.

Simple Truth helped us develop an energizing brand story that embraces our digital makeup and differentiatees the MDRT Academy in a crowded marketplace. With a striking new look, feel and messaging that appeals to young, ambitious professionals, we are confident that we have the right brand expression for a successful launch." — Tammy Johnson-Peon, MDRT Academy Manager, MDRT Academy.

Then we kept it going.

Through monthly social calendars 100% planned and carried out by our creative team, we kept the brand alive and gave it depth through every single post.