Altera Digital Health is a growing, global healthcare IT innovator who puts a high emphasis on making their tools easy to understand and easy to use. In such a complicated industry, Altera Digital Health is putting the user experience first by humanizing every aspect.

I worked as the supporting copywriter on this brand launch and creative sprint. By the end of the project, we had developed copy for the Altera website, social, radio and TV, outdoor, magazine and career fair materials. Our goal was to set Altera up with a solid foundation to move forward as a recognizable brand.

Beyond branding materials, we completed a white paper outlining how Altera can help hospitals find financial stability. Their technology works to reverse years of unpaid hospital payments and sort out complicated insurance information so that our frontline workers can focus on what matters most: their patients.