SEO Manager & Content Strategist Expert

Janefrances Christopher

Outranked Competitors In Less Than 2 Months - Page 3 to Page 1 in Under 2 Months

The Challenge

A UI/UX design mentorship platform was struggling with visibility - they weren't even ranking for their own brand name and were buried on page 3 of Google search results. They needed comprehensive SEO strategy to improve their visibility against established competitors.

My Approach

Thorough Keyword Research targeting:
Brand name visibility (critical immediate issue)
Job-focused search intent (what aspiring designers actually search for)
Strategic long-tail keywords with mentorship intent

Complete On-Page SEO Implementation:

Content optimization across 7 core website pages
Strategic content creation focused on high-intent keywords
Metadata optimization for improved click-through rates

Technical SEO Improvements:

Mobile optimization for better user experience
Site speed enhancements
Schema markup implementation
Site structure optimization

Off-Page Strategy:

Quality backlink acquisition
Brand mentions and citations
Strategic linking to improve domain authority

Tools Utilized

• Google Keyword Planner
• Ahrefs SEMrush
• AnswerThePublic for search intent research
• Google Analytics for performance tracking

Results That Matter

Ranking Improvement: From page 3 to page 1 on Google in less than 2 months
Brand Visibility: Achieved #1 ranking for brand name searches
Real Business Impact: 65 organic applications within 1 week (without paid advertising)
Outranked Established Competition: Surpassed a 10+ year old business with similar branding

Key Success Factors

The rapid success of this project came from understanding the specific audience (aspiring UI/UX designers) and their search behaviors. By aligning content with genuine search intent and implementing technical best practices, I delivered measurable results that directly impacted the client's business growth.
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Posted Apr 14, 2025

Outranked a business of 10+ years on Google. Moved from page 3 on Google to number 2 for target keywords.

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