Mercedes-Benz C-Class: Reaction at its finest
Skander Negra
Print and out-of-home campaign for BAS PLUS, the brake assist system in the 2018 C-Class. "Reaction at its finest" reads two ways: the car's split-second braking, and the reaction the car itself provokes.
Role: art direction, design, production. 2018.
Full case study: studionegra.com/work/mercedes-benz-c-class
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Posted Oct 25, 2026
Print and out-of-home campaign for BAS PLUS, the brake assist in the 2018 Mercedes-Benz C-Class. Art direction by Skander Negra, STUDIO.NEGRA.
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