WHO anti-smoking: This could be you (concept)
Skander Negra
Pitch concept for the World Health Organization, 2018: an anti-smoking ad that shows smokers what they could become. Quitting is the final achievement on a champion's record, and "This could be you" turns a health warning into something to aim for.
Role: concept, art direction, design. Pitch concept, 2018.
Full case study: studionegra.com/work/who-anti-smoking
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Posted Oct 25, 2026
Pitch concept for the World Health Organization, 2018: an anti-smoking ad that shows smokers what they could become. By Skander Negra.
