The New York Times: We tell it how it is (concept)
Skander Negra
Pitch concept for The New York Times, 2018: a gun built entirely from the articles that report on it. "We tell it how it is." From a distance you read the threat; up close you read the reporting it's made from.
Role: concept, art direction, design. Pitch concept, 2018.
Full case study: studionegra.com/work/new-york-times
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Posted Oct 25, 2026
Pitch concept for The New York Times, 2018: a gun built entirely from the articles that report on it. Concept and art direction by Skander Negra.
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