Non-Existent SERP Presence to Ranking on Top - A Local SEO Study

Background

Our client, a local business in [Toronto/Ontario], was struggling with online visibility and attracting local customers. They approached us to enhance their local SEO performance and drive more organic traffic to their website.

Objectives

• Improve local search visibility.
• Increase organic traffic.
• Enhance overall online presence.

Strategy

1. Keyword Research and Optimization: Identified relevant local keywords and optimized the website's content accordingly.
2. Google Business Profile Optimization: Ensured the Google Business Profile was fully optimized with accurate business information, categories, and high-quality images.
3. Local Citations and Backlinks: Built local citations and acquired high-quality backlinks from relevant local websites.
4. Content Creation: Developed locally focused content to address the specific needs and interests of the target audience.
5. Technical SEO: Fixed any technical issues on the website, such as improving page load speed and mobile-friendliness.
6. Advanced Analytics: Implement advanced analytics through GTM and GA4 to analyze weak points and growth opportunities

Implementation

Over a period of two months, we executed the following key tasks:

• Website Audit: Conducted a comprehensive audit to identify areas of improvement.
• On-Page Optimization: Optimized meta tags, headings, and content for target keywords.
• Google Business Profile: Updated business information, added high-quality images, and encouraged satisfied customers to leave positive reviews.
• Local Link Building: Reached out to local websites and directories to build quality backlinks.
• Content Marketing: Created and promoted locally relevant blog posts and articles.
• Schemas: Implemented local business schemas for building relevancy with Google
• Analytics: Took data-driven decisions to supercharge their SEO efforts

Results

Google Search Console Performance

Before the optimization, the Google Search Console metrics were as follows:

• Total Clicks: 41
• Total Impressions: 675
• Average CTR: 6.1%
• Average Position: 5.7

After the optimization:

• Total Clicks: 137
• Total Impressions: 4.77K
• Average CTR: 2.9%
• Average Position: 10.2





Local Search Grid Performance

Although we don't have the before screenshot, the after results speak volumes about the improvement. After two months of work, the Local Search Grid performance showed a significant enhancement:

• Average Map Rank: 2.6





Conclusion

The Local SEO project resulted in a substantial increase in local search visibility and organic traffic. The client's business experienced higher engagement from local customers, leading to increased inquiries and conversions. By implementing a strategic approach and focusing on local optimization, we successfully enhanced the client's online presence and achieved their business goals.