Non-Existent SERP Presence to Ranking on Top - A Local SEO Study

Background

Our client, a local business in [Toronto/Ontario], was struggling with online visibility and attracting local customers. They approached us to enhance their local SEO performance and drive more organic traffic to their website.

Objectives

Improve local search visibility.

Increase organic traffic.

Enhance overall online presence.

Strategy

Keyword Research and Optimization: Identified relevant local keywords and optimized the website's content accordingly.

Google Business Profile Optimization: Ensured the Google Business Profile was fully optimized with accurate business information, categories, and high-quality images.

Local Citations and Backlinks: Built local citations and acquired high-quality backlinks from relevant local websites.

Content Creation: Developed locally focused content to address the specific needs and interests of the target audience.

Technical SEO: Fixed any technical issues on the website, such as improving page load speed and mobile-friendliness.

Advanced Analytics: Implement advanced analytics through GTM and GA4 to analyze weak points and growth opportunities

Implementation

Over a period of two months, we executed the following key tasks:

Website Audit: Conducted a comprehensive audit to identify areas of improvement.

On-Page Optimization: Optimized meta tags, headings, and content for target keywords.

Google Business Profile: Updated business information, added high-quality images, and encouraged satisfied customers to leave positive reviews.

Local Link Building: Reached out to local websites and directories to build quality backlinks.

Content Marketing: Created and promoted locally relevant blog posts and articles.

Schemas: Implemented local business schemas for building relevancy with Google

Analytics: Took data-driven decisions to supercharge their SEO efforts

Results

Google Search Console Performance

Before the optimization, the Google Search Console metrics were as follows:

Total Clicks: 41

Total Impressions: 675

Average CTR: 6.1%

Average Position: 5.7

After the optimization:

Total Clicks: 137

Total Impressions: 4.77K

Average CTR: 2.9%

Average Position: 10.2

Local Search Grid Performance

Although we don't have the before screenshot, the after results speak volumes about the improvement. After two months of work, the Local Search Grid performance showed a significant enhancement:

Average Map Rank: 2.6

Conclusion

The Local SEO project resulted in a substantial increase in local search visibility and organic traffic. The client's business experienced higher engagement from local customers, leading to increased inquiries and conversions. By implementing a strategic approach and focusing on local optimization, we successfully enhanced the client's online presence and achieved their business goals.