Digital Marketing Success Story - ASM Wireless by Muhammad Hassan

Digital Marketing Success Story - ASM Wireless

Muhammad Hassan

Facebook Ads Manager

Digital Marketer

SEO Specialist

Google Ads

Google Analytics

Google Tag Manager

ASM Wireless, located in Toronto, Canada, operates in the competitive cell phone and laptop repair industry and also deals in buying and selling new and used phones.

The client sought to enhance their online visibility, drive customer engagement, and generate leads cost-effectively.

Over nine months, we executed a comprehensive digital marketing campaign using various platforms, including Google Ads, Meta Ads, and Google My Business (GMB), to deliver exceptional results.

Our Approach

Google Ads Smart Campaign: Targeted customers actively searching for cell phone and laptop repair services.

Google Guaranteed: Boosted trust and visibility in local searches.

Local SEO: Improved Google Maps ranking through optimization.

Meta Ads: Maintained a consistent presence with a $4/day campaign aimed at local audience engagement.

Google My Business Optimization: Focused on enhancing visibility and interactions through GMB insights.

Results Achieved

1. Google Ads Smart Campaign

Impressions: 1.52M

Clicks: 24.5K

Local actions: 16.3K

Calls: 1.95K

2. Google Guaranteed

Achieved 100% verification.

Elevated trust and local ranking.

3. Meta Campaign

Messaging conversations started: 254.

Cost per conversation: $2.18.

Total spend: $553.76.

4. Google Analytics Traffic Report

Active users: 1.7K (305.5% increase).

New users: 1.7K (308.7% growth).

Event count: 24K (142.2% increase)

5. Local SEO Impact

Average Map Rank: Improved to 2.6.

6. Google My Business (GMB) Insights (previous 6 months)

Total profile views: 16,430.

Business interactions: 2,735.

Device breakdown: 47% from Google Search on mobile, 31% from Google Maps on mobile.

Takeaway

This comprehensive digital marketing campaign significantly increased revenue and customer engagement for ASM Wireless while maintaining cost efficiency

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Posted Jan 30, 2025

This comprehensive digital marketing campaign significantly increased revenue and customer engagement for ASM Wireless while maintaining cost efficiency.

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