Digital Marketing Success Story - ASM Wireless
Muhammad Hassan
ASM Wireless, located in Toronto, Canada, operates in the competitive cell phone and laptop repair industry and also deals in buying and selling new and used phones.
The client sought to enhance their online visibility, drive customer engagement, and generate leads cost-effectively.
Over nine months, we executed a comprehensive digital marketing campaign using various platforms, including Google Ads, Meta Ads, and Google My Business (GMB), to deliver exceptional results.
Our Approach
Google Ads Smart Campaign: Targeted customers actively searching for cell phone and laptop repair services.
Google Guaranteed: Boosted trust and visibility in local searches.
Local SEO: Improved Google Maps ranking through optimization.
Meta Ads: Maintained a consistent presence with a $4/day campaign aimed at local audience engagement.
Google My Business Optimization: Focused on enhancing visibility and interactions through GMB insights.
Results Achieved
1. Google Ads Smart Campaign
Impressions: 1.52M
Clicks: 24.5K
Local actions: 16.3K
Calls: 1.95K
2. Google Guaranteed
Achieved 100% verification.
Elevated trust and local ranking.
3. Meta Campaign
Messaging conversations started: 254.
Cost per conversation: $2.18.
Total spend: $553.76.
4. Google Analytics Traffic Report
Active users: 1.7K (305.5% increase).
New users: 1.7K (308.7% growth).
Event count: 24K (142.2% increase)
5. Local SEO Impact
Average Map Rank: Improved to 2.6.
6. Google My Business (GMB) Insights (previous 6 months)
Total profile views: 16,430.
Business interactions: 2,735.
Device breakdown: 47% from Google Search on mobile, 31% from Google Maps on mobile.
Takeaway
This comprehensive digital marketing campaign significantly increased revenue and customer engagement for ASM Wireless while maintaining cost efficiency
Like this project
Posted Jan 30, 2025
This comprehensive digital marketing campaign significantly increased revenue and customer engagement for ASM Wireless while maintaining cost efficiency.
