Web Analyst at AdvertisingReportCard

At AdvertisingReportCard, I have honed my skills in delivering impactful marketing strategies and analytics solutions. My role encompassed a diverse range of responsibilities, ensuring that clients received top-tier service and results.

Key Responsibilities:

Comprehensive Marketing Audits:

Conducted thorough marketing audits for clients to identify strengths, weaknesses, opportunities, and threats.

Developed actionable insights and strategic recommendations to enhance clients' marketing efforts.

Web Analytics & Implementation:

Led the implementation and management of web analytics across multiple client assets.

Ensured accurate tracking and reporting of key performance metrics to guide marketing decisions.

GA4-GTM-Google Ads Custom Tracking Events:

Developed customized tracking events using GA4, GTM, and Google Ads for enhanced tracking and lead routing.

Enabled precise measurement of marketing campaigns' effectiveness and ROI.

SEO Vendor Management:

Managed the relationship with the associated SEO vendor, fostering a collaborative and results-driven environment.

Oversaw the execution of SEO strategies to improve organic search rankings and visibility.

Content Strategy Development:

Developed and executed a comprehensive content strategy for the agency’s website.

Focused on creating engaging, SEO-optimized content that drives traffic and generates leads.

Achievements:

Successfully improved clients' marketing performance through detailed audits and strategic recommendations.

Enhanced data accuracy and insights with advanced tracking implementations, leading to better-informed marketing strategies.

Fostered strong collaboration with the SEO vendor, resulting in measurable improvements in search engine rankings.

Created and executed a robust content strategy, significantly increasing the agency's online presence and lead generation.