Web Analyst at AdvertisingReportCard

At AdvertisingReportCard, I have honed my skills in delivering impactful marketing strategies and analytics solutions. My role encompassed a diverse range of responsibilities, ensuring that clients received top-tier service and results.

Conducted thorough marketing audits for clients to identify strengths, weaknesses, opportunities, and threats.

Developed actionable insights and strategic recommendations to enhance clients' marketing efforts.

Led the implementation and management of web analytics across multiple client assets.

Ensured accurate tracking and reporting of key performance metrics to guide marketing decisions.

Developed customized tracking events using GA4, GTM, and Google Ads for enhanced tracking and lead routing.

Enabled precise measurement of marketing campaigns' effectiveness and ROI.

Managed the relationship with the associated SEO vendor, fostering a collaborative and results-driven environment.

Oversaw the execution of SEO strategies to improve organic search rankings and visibility.

Developed and executed a comprehensive content strategy for the agency’s website.

Focused on creating engaging, SEO-optimized content that drives traffic and generates leads.

Successfully improved clients' marketing performance through detailed audits and strategic recommendations.

Enhanced data accuracy and insights with advanced tracking implementations, leading to better-informed marketing strategies.

Fostered strong collaboration with the SEO vendor, resulting in measurable improvements in search engine rankings.

Created and executed a robust content strategy, significantly increasing the agency's online presence and lead generation.