Brief — Pet: Fresh Food, Told as a Testimonial (AI Video)

An AI visual-metaphor video for a fresh-cooked dog food brand: "Dog food should be food." Grey-brown kibble pieces morph and transition into real ingredients — vegetables, meat, grains — filling the same bowl. The metaphor is the argument; no words are needed for the first five seconds. Hooks (text, first 3s): "Left: 'dog food'. Right: food." / "What if the bowl looked like your plate?" / "Your dog eats the same brown balls 700 times a year." Script (20–30s, light VO or text-led): the morph sequence, an ingredient roll-call over fresh visuals, a portion and subscription-ease

beat, and the first-box offer. Production notes: the bowl morph and ingredient cascade are AI; the dog eating is real creator footage — an AI dog here would break trust — and the pack shot is a real photo composite. Format: 9:16. Nutritional adequacy claims follow the brand's actual formulation and testing; the morph is illustrative, a visual metaphor by its obvious stylisation. Iteration: test morph-first against dog-first openings — the dog's reaction shot is the retention anchor either way.

Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.