An AI-generated video brief for a facial oil: the macro world of one drop. AI visuals — a droplet blooming, botanical ingredients, skin-surface texture — run under a calm benefit voiceover; the concept uses what AI does better than cameras: impossible macro shots. Hooks (VO + text, first 3s): "One drop. Watch what it does to the surface." / "For skin that reacts to everything." / A proof-first results line only where
the product's positioning supports it. Script (24–30s): the hook over the macro drop shot, the ingredient story (three named botanicals, what each does, in plain words), the texture and absorption visual, sensitive-skin reassurance, and an offer close. Production notes: five AI shots, but the bottle hero must be composited from the brand's real product photography, never AI-generated — the pack shot is the one thing that must be exactly real. Format: 9:16, captions, studio or quality TTS voiceover. Ingredient benefits follow cosmetic-claim rules, and AI visuals are illustrative — never presented as lab footage or results. Iteration: AI's advantage is variants in hours — same script, three visual worlds (botanical, clinical, minimal) tested in parallel.
Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.
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