Brief — Supplements: 8 Months of Greens, Honestly Reviewed

A long-form "honest review" explainer for a daily greens powder. One presenter in his kitchen: "What 8 months of this every morning actually did." Longevity is the proof — nobody fakes a boring daily habit for eight months. Hooks: On-screen: "Greens every morning for 8 months. Honest review." / "I expected to quit this in a week. Everyone does." / "The one morning habit my bloodwork noticed first" (only with a real, documented customer story). Script (55–60s): the ritual shown (scoop, glass, done in

30 seconds), why it stuck (taste, zero friction), the 2–3 ingredients that matter in plain words, an honest what-it-did-NOT-do beat — the beat that makes the believable parts believed — then a clinical line only if the brand holds one, and a subscribe-framed CTA. Format: 9:16 + 16:9, captions, single kitchen set in morning light. The presenter must be a genuine long-term user, or the script is re-cast as a "90-day review" — the tenure claim is never faked. Clinical and study claims run verbatim from the brand's substantiation; no disease outcomes. Iteration: cut a 25-second version from the same shoot (ritual + proof only).

Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.