A "reset" walkthrough for a modular home-storage and organisation line. One overwhelmed room, a visible checklist, and the room transforming step by step — every tick is a mini-payoff, which makes 45–60 seconds feel fast. Native, no talking head. On-screen hooks (first 3s): "The 5-step reset that fixed my entryway. Step 3 is the one everyone skips." / Open mid-chaos (keys, mail, shoes pile): "Guests in 20 minutes. Watch this." / "Your entryway isn't small. It's unzoned." Script: the checklist frames five transformations — drop zone, vertical storage, hidden cables and clutter, labels, a one-in-one-out tray — with the storage products appearing inside the
transformations, used rather than shown, and the closing shot matching the opening chaos angle. Format: 9:16, text-led with optional light VO, locked-off before/after angles per zone, a real home with a genuinely messy entryway (staged mess reads false). The transformation must be achievable with the products shown — no hidden extra storage off-camera. Iteration: a series engine — the same checklist skeleton per room (kitchen, bathroom, wardrobe), one room per week.
Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.
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