An AI-animated explainer for an electrolyte drink mix: "3 times you're losing more than water." A character-free animated rundown — heat and training, illness, the morning deficit — with simple, bold motion graphics and a voiceover-led educational structure. Hooks: "Water alone doesn't rehydrate you." / "3 signs your 'hydration' is just expensive water." / "Why are you still tired after 2 litres?" Script (35–45s): each of
the three situations gets one animated scene ending on what the body actually loses (sodium, potassium, magnesium — in plain words), the product enters in the same scene rhythm (mix, colour, drink), and it closes on a trial-pack offer. Production notes: flat-design animation in one consistent style; the product pack in the final scene is composited from real pack photography. Format: 9:16 + 1:1, captions burned in. Hydration and electrolyte claims stay per label, with no performance guarantees. Iteration: animation makes localised and seasonal variants trivial — a summer-heat version first — and the command hook tests against the list hook.
Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.
0 likes · 0 views · Nov 13, 2026