Brand Identity Development for Future Government Institute
Rani Saraswati
Future Government Institute
The brief
Future Government Institute is an independent global institute that assesses, benchmarks, and builds digital government capability — backed by 250 Fellows across 45 countries. As a relatively new organisation with an ambitious repositioning, they needed a brand built from the ground up. It had to feel credible to government bodies worldwide, project authority and professionalism, and be designed to last.
The approach
The organisation's core purpose — measuring and progressing government digital capability — became the foundation of the visual language. A grid-based system combined with shifting scales of dots was developed to symbolise transformation, measurable progression, and growth. The approach gave the brand a sense of structure and permanence while remaining flexible enough to scale across different applications.
The same visual logic extended naturally into the rating system design — a suite of four distinct logos representing each level of government digital capability. Rather than treating these as a separate design challenge, the underlying system made them feel like an organic part of the same identity, without being repetitive.
Working with Rani was a pleasure. She is a fantastic communicator who is willing to explore the limits of creativity to develop bold and innovative aesthetics. The collaboration was seamless and highly constructive.
Main logo & 'rating system' logo design
The process was efficient thanks to Rani’s ability to interpret strategic goals and aesthetic directions. Her talent for drawing on diverse inspirations significantly accelerated the briefing process and ensured we achieved all of our objectives.
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Posted Mar 26, 2026
A rebrand built for global credibility. Grid-based visual system, four capability logos, and full brand guidelines, delivered in six weeks.
