Tia Buela is a family-run Mexican, Puerto Rican, and Cuban fusion restaurant in Seminole, Florida. Its menu is a celebration of the cultural melting pot that defines the local community, built on fresh, authentic ingredients and cooked with love. Opening from scratch, the founder needed a full brand identity ready before launch.

The founder came with a clear vision, a colourful sombrero as the heart of the logo. Playful, warm, and immediately evocative of the cultures woven into the menu, it was the perfect starting point. From there, the identity was built to match that energy. A vibrant colour palette was chosen to reflect the liveliness, passion, and celebration the brand wanted to convey. A humanistic typeface was paired with the mark to bring a friendly, approachable quality to every application, making the brand feel as welcoming as the restaurant itself.

Every element was chosen with intention, and every element told the same story.