TailorMate

I led the redesign of the mobile experience, working closely with the project owner to refine user flows, information architecture, visual direction, and interaction patterns across the platform.

Product Design

Mobile App Design

UX Strategy

Information Architecture

Design Systems

User Experience Design

Product Design

Mobile UI Design

User Flow Design

Information Architecture

Interaction Design

Design Systems

Wireframing

Prototyping

TailorMate is a mobile platform that helps users discover trusted tailors, place tailoring orders, manage measurements, track progress, and receive completed outfits with confidence.

I was responsible for redesigning the end-to-end mobile experience, from information architecture and user flows to the final visual direction.

Tailoring is personal, but the experience around it is often fragmented.

Users needed a way to:

Find trusted tailors nearby

Submit measurements without confusion

Track order progress

Feel confident about the final outcome

The challenge was making a complex tailoring process feel simple, structured, and easy to trust.

As we mapped the product, it became clear that the challenge wasn't the number of features.

It was the amount of decisions users had to make.

The initial experience felt functional but overly technical for a service built around craftsmanship and personal relationships.

Rather than adding more screens, I focused on simplifying the journey, reducing friction, and creating clearer pathways through the product.

Instead of creating multiple browsing experiences, discovery was centralized into a single Explore experience.

Users always arrive at the same destination, but with different filters already applied based on where they entered from.

This reduced complexity while keeping navigation predictable.

Ordering a custom garment involves multiple inputs, from garment selection to measurements and delivery preferences.

To reduce fatigue, related decisions were grouped together and the flow was restructured around how users naturally think through the process.

The result was a shorter and more intuitive ordering experience.

One of the most impactful changes came in the order completion experience.

Originally, completed orders focused heavily on tracking information.

But when an order is finished, users care less about the process and more about the outcome.

The final garment preview was elevated, turning the completion state into a more rewarding experience.

The project went through several visual explorations before landing on a direction that felt right for the product.

The goal wasn't to create another fashion app or another tech product.

Instead, the visual system was refined to feel:

Calm

Trustworthy

Refined

Crafted

This helped the experience feel more aligned with the nature of tailoring while maintaining usability and clarity.

The final product transformed a traditionally offline and fragmented process into a structured digital experience.

Users can now:

Discover tailors more easily

Submit and manage measurements

Track progress with confidence

Review completed garments

Leave feedback after delivery

Most importantly, the experience feels intentional from start to finish.

This project reinforced an important lesson:

Good design isn't always about adding more.

Sometimes the biggest improvements come from simplifying, restructuring, and knowing what to leave out.