Inside of a University Junior Enterprise, we had to create a logo and graphic contents for Gabriel Ferreira, an English teacher for over seven years, who works with conversation-oriented classes, generally for a more adult audience who is tired of the traditional and systematic methods they learn in English schools. With the pandemic there was a need to migrate to the online space, thus the urgency to reformulate its visual identity.

The project included creating the brand's visual identity, such as the logo, typography, color palette, and graphic elements. We were also responsible for designing the brand's marketing materials, such as business card, instagram post models, professional office paper and a planner mockup.

Therefore, the logo has rounded shapes, while at the same time presents itself as stable and professional. We brought the initial "C' to represent the brand symbol, and in the negative a dialogue "bubble" to represent the focus on conversation, with less overwhelming content and the achievement of results with the language.

The Visual Identity symbolizes the creative, efficient and relaxed vision offered by the company's teaching, which seeks to present itself in an accessible and professional alternative by providing the correct tools for students to better learn the new language.