Development of a brand identity for a consultancy company.

Inside of a University Junior Enterprise, we had to create a logo and graphic contents for the brand Executare Consultoria that would help to construct a strong and solid brand. The company would prefer a word mark that uses the color blue. This included creating the brand's visual identity, such as the logo, typography, color palette, and graphic elements. We were also responsible for designing the brand's marketing materials, such as business card, professional office paper and ID cards.

The logo developed seeks to translate the values, vision and mission of Executare Consultoria. To do this, we bring the initials “e” and “C” intertwined in order to represent the connection and exchange between the company and the customer, at the same time as drawing the letter “X”, symbolizing problem solving and achieving results. .

Symbolized by the arrow, we have the creative and innovative vision offered by the company's projects, which seeks to present itself in an accessible way and open up to those seeking professional transformation. Thus, we have a Logo that features rounded shapes, while at the same time presenting itself as stable and professional.