Client: Advertisement Firm (on behalf of a luxury watch brand)

Objective: Create a high-end watch ad without actors, focusing solely on the product.

Goal

The client was launching a new watch and needed an ad that showcased the product's elegance and fine details. They wanted a solution that was cost-effective, avoiding the expense of hiring actors, while still capturing a luxurious appeal.

Problem

Creating an ad with a "luxury" feel can often require a significant budget, especially when incorporating models or actors. The client needed a more affordable approach that still highlighted the watch's intricate design and overall elegance without compromising on quality.

Solution

To meet this challenge, I borrowed a friend's watch that was similar to the client's product and set up a shoot in my home studio as a pitch. Focusing on both the full view of the watch and close-up shots of its intricate details, I aimed to capture the essence of luxury using creative lighting and high-quality macro shots.

Using my studio setup, I played with reflections, shadows, and textures to enhance the watch’s premium look. I shot everything using my camera, which allowed me to capture the intricate details and sleek design with clarity and precision. The result was a polished, high-end video that emphasized the watch’s craftsmanship and luxury, all without the need for actors or expensive sets.

Results

The client was impressed with the pitch, appreciating the high-quality visuals and the luxurious feel achieved on a budget. This approach provided them with a cost-effective solution that aligned with their brand's image, setting the stage for future collaborations.