Client: Lea Lashes

Objective: Create engaging TikTok and Instagram Reels content showcasing an innovative eyelash product.

Goal

Lea Lashes, a brand with an eyelash product, wanted to create an ad for TikTok and Instagram Reels. The main goal was to show how easy their lashes are to use and why they’re a better option compared to traditional methods. They also wanted to produce a UGC-style video to engage their audience and encourage them to try the product themselves.

Problem

Lea Lashes needed to find a way to highlight their product’s ease of use in a way that would catch the eye on social media. They planned to do the filming themselves but needed help coming up with the concept, shot list, script, and final edits to ensure the content was engaging and on-brand.

Solution

We started with a brainstorming call where I helped the owner develop the ad concept and figure out how to approach the UGC video. The idea was to create content that was not only visually appealing but also converting and clearly demonstrated how simple and practical the product is.

I provided them with a shot list and a script for the UGC video, which showed exactly how to apply the eyelashes. The script included a voiceover that explained why Lea Lashes were easier and more convenient than other methods. After they filmed everything, they sent me the clips via cloud sharing.

Using Davinci Resolve, I edited the footage into two main videos: one focused on showcasing the product itself, and another UGC-style video where the voiceover walked viewers through the application process. To maximize their content and value, I also broke down the footage into several shorter clips, giving them even more bite-sized videos to use across their social media platforms. These shorter clips were perfect for quick, engaging posts on TikTok and Instagram.

Results

The final videos effectively highlighted how easy and effective Lea Lashes are, helping the brand connect with their audience on social media. The UGC video, in particular, encouraged viewers to engage with the content and try the product for themselves. Plus, the additional shorter videos provided the brand with a steady stream of content, boosting visibility and interaction even further.