Client: Jisek (Accounting Firm)

Objective: Create an intriguing teaser video as part of a three-part series to build anticipation for the launch of Jisek Community, a new service offering customer discounts.

Jisek wanted to generate excitement for their new service, Jisek Community, with a teaser video that would capture the audience’s attention without revealing too much. The video needed to be cool, engaging, and perfectly aligned with Jisek’s modern, youthful brand, setting the stage for the full series.

The challenge was to craft a teaser that was visually compelling and intriguing while keeping details about the service itself under wraps. The video needed to hint at something big without giving away the specifics, creating a sense of anticipation and curiosity among viewers.

We designed a cinematic teaser that played out like a high-stakes mission. The video featured Jisek’s two young owners, who arrive with a suitcase containing a laptop. They take it to a “big boss” figure, who gives them the order to launch the service. The suspense builds as they unlock the suitcase, open the laptop, and press the ENTER button, symbolically launching Jisek Community into the digital world.

The video was crafted to be cool and stylish, with a focus on building intrigue rather than delivering information. It perfectly matched Jisek’s modern, innovative identity and was designed to leave viewers eager to learn more.

The teaser successfully captured the attention of Jisek’s target audience, creating buzz and anticipation for the full video series and the upcoming launch of Jisek Community. Its cinematic style and suspenseful narrative resonated well with viewers, making it a key piece in the overall campaign.