Magic Clean Website Design and Development

Daniel Kozkin

🧼 Magic Clean – Post-Construction Cleaning Website

Client: Small Business Owner, Everett, WA
Role: UX/UI Designer & Webflow Developer
Tools: Figma, Webflow, Disqus, Photoshop
Timeline: 2 weeks
Deliverables: Full Website Design & Build, Mobile-Responsive Layout, Client Handoff System

🧠 Project Overview

Magic Clean is a local post-construction cleaning company based in Everett, WA. After 4 years of growing through referrals, the client was ready to take the business to the next level with a professional website that showcases their services, builds trust, and attracts American subcontractors in the housing and apartment construction sector.

🎯 Goals

Communicate the specialized nature of post-construction cleaning
Attract new B2B clients (contractors, builders) and convert leads
Enable the client to manage their content without needing ongoing dev help
Highlight their reputation, team reliability, and real results

🔍 Research & Insights

I studied the typical presentation patterns of the cleaning industry and found that many local competitors lacked clarity, mobile optimization, and strong copy. I also interviewed the client to understand what makes post-construction cleaning different:
✅ Glue, cement, dust, paint removal
✅ Clients don't need general cleaning — they need deep detail work
✅ Visual proof (photos) is key to credibility

🛠 Solution

I designed and built a modern, responsive website in Webflow that focuses on:
✨ Clear UX Copy
Defined service levels: Economy, Standard, and Premium
Explained deliverables in plain language
Highlighted pricing tiers by square footage
Added an "Additional Services" section to upsell high-value extras
📱 Mobile-Optimized Layout
Clean visual hierarchy
Responsive cards
Sticky contact access
💬 Engagement Layer
Integrated Disqus to allow clients to leave feedback/comments
It makes it easier to build trust and user-generated credibility
🛠 Admin Experience
Delivered a complete Client Handoff Guide
Included training for Webflow Editor, image uploading, comment moderation, and asset optimization (WEBP)
Empowered the client to manage the site fully without hiring additional help
Mobile Version

🧩 Challenges

Translating non-standard cleaning terminology into clear English UX copy
Designing for a small business owner with no tech background (Editor mode had to be foolproof)
Keeping load speed fast while showcasing high-quality work photos

✅ Results

Fully launched professional Webflow site in 2 weeks
The client can now update text, prices, and photos independently
All content is mobile-optimized, SEO-friendly, and easily shareable
Ready for subcontractor referrals, direct leads, and growth
Homepage animation
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Posted Jun 20, 2025

Designed and built a responsive website for Magic Clean, enhancing client content management and lead attraction.

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Timeline

Jun 6, 2025 - Jun 18, 2025

Clients

Magic Clean

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