ZAK is a Canadian PR agency that drives luxury brands worldwide to scale their communication and marketing strategy. Because they only work with high-end brands and companies, ZAK wished for a glow-up of their existing website towards a modern, minimalistic design that responds to their customer base's luxury codes. Their pitch was to obtain a fashionable editorial look that reminded them of Vogue magazine and such. Translates to: minimalism, high contrast, statement fonts, and a high emphasis on pictures.

• Review the existing website design and pinpoint the upgrades and revisions for navigation and storytelling.

• Benchmark the rivals' websites and find ZAK's unique voice to make them outstanding in their niche.

Work on the storytelling of the pages and the content copy, for a bolder statement

Create a design that evokes an online fashion magazine, keeping the company's logo and colours.

• Recommend best design practices and standards (accessibility, responsiveness) for the current designs, considering the limitations of WordPress's templates and interface.

• Deliver high-quality Figma prototypes that are ready for development.

I suggested a minimalistic, trendy design to root the agency within its PR company counterparts as a modern and up-to-date company. The wide white spaces help make their clients' photographs and visuals elegantly stand out. The sharp contrasts of colour help give the agency an outstanding and unique identity and suggest a strong mindset and self-confidence.

Website: https://zakcom.ca/