Dexbaby: Designing an Unboxing Experience

When the client approached me for the Dexbaby "Special Package," they didn't just want a box to hold bottles; they wanted a giftable moment. The target audience is parents—specifically moms who value gentle, safe, and premium products for their little ones. My goal was to translate that feeling of "gentle care" into a physical structure. I designed a whimsical scene featuring their signature giraffe characters, using soft pastels and rounded shapes to evoke safety and playfulness.

The unique challenge of this project was the structural design. I didn't want a flat box; I wanted depth. I conceptualized a 3D "pop-up" diorama effect where the trees and characters stand out, framing the products (Hair Tonic, Body Lotion, and Head-to-Toe Wash) like a stage.

This required close collaboration on the production side. I didn't just hand over the design files and walk away; I helped guide the manufacturing specifications. We had to ensure the paper weight was sturdy enough for the pop-up elements to stand upright without drooping, while keeping the assembly simple. Bridging the gap between the digital 3D mockup and the final printed die-cut ensured that the final product on the shelf looked exactly as magical as the initial concept.