Headed Marketing for Wednesday Solutions, a leading IT Agency

Wednesday Solutions is a leading IT agency known for offering innovative digital solutions to its clients. I worked with their team to develop and execute a comprehensive content strategy that would increase their digital presence, foster engagement, and drive visibility within the competitive IT space.

Brand Awareness: The company needed help amplifying its digital presence and building stronger connections with its target audience.

Content Consistency: Ensuring that all content across platforms (social media, website, podcast, and video) remained consistent and aligned with the company’s core message.

Lead Generation: The need for hyper-targeted advertising to enhance lead generation and visibility across multiple channels.

Created a comprehensive content strategy that aligned with Wednesday Solutions' business goals and values. This strategy focused on elevating brand awareness and increasing engagement across key digital platforms.

Managed daily content creation and curation for LinkedIn and Twitter, ensuring a steady flow of valuable, relevant, and engaging posts.

Planned and executed hyper-targeted ad campaigns on multiple platforms, including social media and Google Ads, to boost brand visibility and attract qualified leads.

Optimized ad performance by continuously analyzing data and adjusting targeting to meet audience needs.

Led the planning and execution of a podcast, producing audio snippets to engage listeners with relevant industry insights, positioning the brand as a thought leader.

Oversaw the production and hosting of video content that showcased the company’s services, client success stories, and thought leadership in the tech space.

Coordinated website updates and maintenance, optimizing content for better user engagement and higher search engine rankings.

Integrated SEO best practices to ensure that all content was easily discoverable and aligned with the latest industry trends.

Identified and secured strategic partnerships to further enhance brand visibility and collaboration opportunities.

Worked closely with external vendors to fulfill any additional marketing requirements, ensuring smooth execution of all campaigns.

Enhanced Engagement: Regular, consistent content across LinkedIn and Twitter significantly increased follower engagement and interaction with the brand.

Improved Brand Visibility: Targeted ad campaigns led to a noticeable increase in brand visibility and website traffic.

Successful Podcast Launch: The podcast successfully positioned Wednesday Solutions as an authority in the IT industry, with a growing listener base and positive feedback from audiences.

Stronger Online Presence: Ongoing website optimizations and content enhancements resulted in improved user engagement, reduced bounce rates, and higher conversion rates from organic traffic.

"Bhini’s strategic approach to our digital marketing needs has been invaluable. Her comprehensive content strategies and marketing efforts have made a measurable difference in our company's growth." — Ali Hafizi, CEO (Wednesday Solutions)