Turn your Newsletters into Engagement Machines
Bhini Dave
Digital Marketer
Content Writer
Copywriter
Beehiiv
MailChimp
Substack
Newsletters are powerful tools to build lasting relationships with customers, foster engagement, and drive conversions. Over the years, I’ve worked with multiple brands across diverse industries to craft impactful newsletters. From strategy and copywriting to design and execution, I’ve helped businesses create newsletters that stand out in crowded inboxes.
Challenges
Brands I worked with often faced common newsletter challenges:
Lack of Cohesive Strategy: Struggled to align newsletter goals with business objectives.
Unengaging Copy: Emails failed to capture attention or convert readers.
Inconsistent Design: Poor branding and cluttered layouts reduced readability.
Inefficient Management: Missed deadlines and lack of analytics made newsletters ineffective.
Approach
Strategy Development:
Collaborated with stakeholders to define clear goals: engagement, lead generation, or sales.
Designed content calendars to maintain consistency and relevance.
Copywriting:
Developed engaging subject lines with high open rates (average 35-40%).
Tailored copy to reflect the brand's tone while addressing customer pain points.
Integrated storytelling and actionable CTAs for better click-through rates.
Design:
Created visually appealing templates using modern, brand-consistent aesthetics.
Ensured mobile-friendly designs to capture readers on all devices.
Management:
Automated workflows using platforms like Mailchimp, Beehiiv, Substack, Klaviyo, and HubSpot.
Analyzed campaign performance and iterated based on data insights.
Some Samples
Newsletter Management for a Design Community - https://designfolio.substack.com/
Newsletter Copywriting for Childcare Startup in the US - https://www.strollerpatrol.com/
Newsletter for a CTO to send to a niched out audience base of founders and decision makers - https://lead-reads.beehiiv.com/
A few fun editions of a personal newsletter around marketing - https://www.linkedin.com/newsletters/7150147691602132993/
Newsletter for a CPA Outsourcing Firm - https://www.infinity-globus.com/newsletter/
Testimonial
“Our newsletters finally feel like they speak to our customers. The results speak for themselves!”
— Mac (CTO, Software Development Agency)
Key Takeaways
My work in newsletter design, copywriting, and management boils down to:
Crafting clear strategies that align with business goals.
Writing engaging, actionable content that resonates with readers.
Designing aesthetically pleasing, brand-consistent layouts.
Managing efficient processes to ensure consistent, data-driven improvements.
Ready to Elevate Your Newsletters?
If your newsletters could use a strategic and creative boost, let’s collaborate to create newsletters that deliver real results.
