Headed Customer Relations & Digital Presence for a Fashion Brand

As the Brand Strategist for a leading fashion brand, I spearheaded customer relations and managed the brand’s digital presence across the Pan India market. I was responsible for devising strategies to enhance the brand’s long-term business success while overseeing daily operations, customer engagement, and content production. My role focused on fostering deep relationships with customers, collaborators, and partners while ensuring consistent and strategic digital marketing efforts.

Customer Retention: Needed to devise and implement strategies to foster long-term customer relationships and drive repeat sales.

Content Consistency: Ensured that high-quality content was produced consistently while adhering to tight deadlines and brand guidelines.

Streamlined Operations: Needed to optimize delivery processes and improve operational efficiency across a vast customer base.

Community Engagement: Needed a comprehensive strategy to drive interactions and build an active online community on social media.

Developed customer relationship strategies to enhance long-term brand loyalty and increase repeat sales.

Cultivated and nurtured new partnerships with key industry players, ensuring a reliable and growing customer base.

Optimized the customer delivery process, streamlining logistics to ensure timely deliveries and consistent customer satisfaction.

Produced 20 pieces of content daily for the brand's Instagram, balancing creativity with tight deadlines. Each piece was aligned with brand guidelines and tailored to resonate with the target audience.

Managed a team of interns, editing their content for accuracy and consistency, ensuring a high-quality output across all brand touchpoints.

Developed tutorial scripts, FAQs, and communication briefs to enhance the customer experience, providing clear, informative content for both internal teams and consumers.

Led the planning and execution of campaigns and events aimed at engaging the community, increasing brand awareness, and driving participation across platforms.

Fostered ongoing engagement by developing strategies to keep the community active on social media, leveraging interactive content, giveaways, and behind-the-scenes looks.

Actively monitored feedback and comments, responding to customer inquiries and creating a welcoming and responsive environment on social media.

Streamlined internal workflows to manage content production, editing, and approval processes efficiently.

Developed systems for managing daily operations and ensuring that content and campaigns were executed without delays.

Increased Customer Retention: The personalized customer relationship strategies led to a higher rate of repeat purchases and stronger customer loyalty.

Content Excellence: 20 daily pieces of content on Instagram maintained high engagement levels, resulting in an increase in followers and interactions with the brand.

Optimized Operations: Streamlining the customer delivery process reduced delays and enhanced customer satisfaction, directly contributing to higher sales.

Community Growth: The engagement strategies led to an active online community, with more comments, likes, shares, and participation in campaigns and events.

"Bhini’s leadership in overseeing customer relations and managing our digital presence has been instrumental in driving our brand’s growth. His strategic approach to content, campaigns, and partnerships has greatly enhanced our customer experience and sales." — Manendar Choudhary (Founder, Typezero Brands)