Personal Branding and Social Media Management for an Influencer

I had the opportunity to work with Paritosh Anand, a 23-year-old entrepreneur, public speaker, and filmmaker, managing his social media presence across Instagram and LinkedIn. With an audience of over 469K followers on Instagram and 141k subscribers on Youtube, my role was to ensure consistent branding, audience engagement, and smooth communication on these platforms.

Consistency in Posting: Paritosh was looking to maintain a regular posting schedule to keep his followers engaged and aligned with his growing personal brand.

Captions and Copywriting: He required assistance with writing impactful captions that resonated with his audience while staying true to his voice.

Inbox Management: Managing direct messages and inquiries across his social media channels in an organized manner was essential for maintaining strong communication with his followers.

Developed a posting schedule that ensured content was shared consistently across both Instagram and LinkedIn.

Coordinated with Paritosh to balance his personal and professional updates, ensuring he remained active without overwhelming his followers.

Assisted in crafting compelling and engaging captions for Paritosh’s posts, tailored to resonate with his diverse audience.

Focused on creating copy that maintained a professional yet approachable tone, amplifying his expertise in digital marketing, entrepreneurship, and filmmaking.

Managed his inboxes across Instagram and LinkedIn, organizing messages and ensuring timely responses.

Helped filter inquiries and maintained a positive relationship with followers, fans, and business inquiries, reflecting Paritosh’s brand voice in every interaction.

Consistency in Engagement: The regular posting schedule resulted in better interaction with his audience and increased engagement on both Instagram and LinkedIn.

Stronger Brand Presence: With consistent, on-brand captions, Paritosh’s digital presence became more cohesive and in line with his goals of positioning himself as a thought leader.

Efficient Communication: Inbox management led to a smoother experience for Paritosh’s followers, with timely responses to inquiries and enhanced community interaction.

"Bhini’s approach to managing my social media has been a game-changer. Her help has made a real difference!" — Paritosh Anand, Entrepreneur & Filmmaker