Shopify Ecommerce CRO Design & Development by Min BuiShopify Ecommerce CRO Design & Development by Min Bui

Shopify Ecommerce CRO Design & Development

Min Bui

Min Bui

Pasture & Paws is a Shopify ecommerce experience designed around a more considered product decision.

UXphoria worked across ecommerce strategy, CRO-focused UX/UI design, Shopify development, responsive design and complete website copywriting to create one connected shopping journey.
The experience guides customers from initial product understanding into personalized selection, including dog-profile inputs, Full Meal or Topper choices, subscription versus one-time purchase, delivery cadence and mobile purchase flow.
Rather than treating the store as a collection of individual pages, we designed the homepage, PDP, content architecture and responsive experience as one ecommerce system, balancing product education with a clear route toward purchase.
Scope Shopify Ecommerce Strategy · CRO UX/UI Design · Product Page UX · Subscription UX · Mobile Ecommerce · Content Strategy · Copywriting · Shopify Development
Industry DTC · Pet Food
Platform Shopify
Agency UXphoria
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Posted Aug 29, 2026

Conversion-focused Shopify design and development for a DTC fresh dog food brand, combining product selection, subscription UX & conversion-focused content.