Pasture & Paws is a Shopify ecommerce experience designed around a more considered product decision.
UXphoria worked across ecommerce strategy, CRO-focused UX/UI design, Shopify development, responsive design and complete website copywriting to create one connected shopping journey.
The experience guides customers from initial product understanding into personalized selection, including dog-profile inputs, Full Meal or Topper choices, subscription versus one-time purchase, delivery cadence and mobile purchase flow.
Rather than treating the store as a collection of individual pages, we designed the homepage, PDP, content architecture and responsive experience as one ecommerce system, balancing product education with a clear route toward purchase.
Conversion-focused Shopify design and development for a DTC fresh dog food brand, combining product selection, subscription UX & conversion-focused content.