Shopify CRO, Ecommerce UX & Wellness Brand Design

Ginju is a wellness brand built around a simple weekly ritual. UXphoria developed the project from strategy to Shopify launch, combining CRO strategy, ecommerce architecture, content, UX/UI, brand development and implementation into one connected experience.

Starting from Ginju’s existing packaging direction, we expanded the visual language into a broader digital brand system and designed the Shopify experience around clearer product discovery, education and recurring purchase.

The ecommerce architecture separates core Daily Ritual products from optional additions, introduces need-based discovery, gives the eight-shot weekly box a clear role, and structures subscription choices around different levels of commitment while preserving a one-off trial path.

Across desktop and mobile, brand, content and commerce were designed as one system rather than separate layers.

Scope: CRO Strategy · Ecommerce Strategy · Brand Development · Content Strategy & Copywriting · UX/UI Design