Shopify Ecommerce UX & CRO Redesign | Tortuga Backpacks

UXphoria worked across conversion strategy, content and copy, CRO-focused UX/UI, conversion graphics and Shopify implementation for the homepage, Travel Backpacks collection and flagship Pro 40L product experience. As of November 2026, the redesigned homepage is live while the new PDP and collection experience are being tested. This case documents the work and the decisions behind it rather than claiming a conversion result before that evidence exists.