Shopify Ecommerce UX and CRO Design for NUDAY

Shopify ecommerce UX and CRO design for NUDAY, a Dubai-founded performance and wellness brand. UXphoria created a connected DTC shopping experience across product discovery, product pages, stacks, subscriptions, cart states and responsive mobile UX. The system translates NUDAY’s idea of reducing everyday “routine friction” into a clearer path from product understanding to purchase. The project combines Shopify UX/UI, ecommerce information architecture, product education, PDP decision design, responsive UX, content structure and selected brand support.