Good X Karma is a project started by Xavier Neil, a 9-year-old at the time, who had ambitions of raising money for cancer. Based in Newcastle, and inspired by the oceans and surf of his surroundings, Xavier set out to create a range of soaps and lip balms. The brand needed to be easy to apply, whilst still appealing to the hand-crafted elements of the product.

A bold logo ensured the brand was easily recognisable, with a soft colour palette reflecting the seaside. The angular brand device allowed a flexible application, whilst suggesting hopefulness and change. All proceeds raised were donated to Chris O Brien Lifehouse, and over $60,000 was donated as a result.

Client: Inspired Traders/Xavier Neil