Tools: Adobe After Effects · Figma · Jitter · DaVinci Resolve

 

This is a personal spec project in which I took publicly available clips from MODE DESIGNS — a premium mechanical keyboard brand — and reimagined them through my own mixed media visual style. The piece blends motion graphics, UI-driven sound design, and editorial rhythm to transform existing footage into a fully original creative expression.

The goal wasn't to replicate MODE's existing marketing. It was to use their visual world as a canvas and demonstrate how I approach brand storytelling through motion.

 

Working with pre-existing footag presents a unique creative constraint: you can't control the shot, the lighting, or the pacing of the source material. The challenge was to take clips filmed for a different purpose and build a cohesive, intentional piece that felt like it had a singular creative vision from the start.

Additional constraints: –     No original footage –     100% post-production creative work –     Maintaining brand integrity while adding a distinct personal aesthetic –     Layering UI sound design on top of visual motion without it feeling forced

 

I used After Effects as the core compositing and animation environment, building custom graphic layers that complement the product's precision aesthetic. Jitter was used to prototype and generate fluid, reactive motion elements that bring a sense of life to otherwise static moments.

The defining creative decision in this piece was adding a UI sound design layer — clicks, interface feedback sounds, and subtle audio cues that react to the motion on screen. This bridges the world of product design and motion editing, treating the video itself like an interactive UI experience. It makes the piece feel tactile, which is fitting for a brand built around the sound and feel of a keyboard.

Figma was used to design and export graphic overlays, typography treatments, and UI frame elements that were then brought into After Effects for animation. This workflow keeps design decisions clean and editable before committing them to motion.

DaVinci Resolve handled the final colour grade and export pipeline, ensuring the footage felt cohesive and premium throughout — consistent with MODE DESIGNS' clean, high-contrast product aesthetic.

 

The final piece exists in two versions: a motion-only cut and a UI sound design cut. The sound version is the hero deliverable, as it most fully demonstrates the mixed media approach that defines my creative style.

–     Ability to work creatively within constraints (no original footage)

–     Multi-tool production fluency across four professional applications

–     Crossover between motion graphics and UI/product design thinking

–     Sound design as a creative layer, not just an afterthought

 

This is an independent spec project. All source footage belongs to MODE DESIGNS. This work represents my personal creative interpretation and is presented as a portfolio piece demonstrating motion editing and mixed media capabilities — not as a client deliverable or official brand content.