The Objective Developed the launch aesthetic

The Objective Developed the launch aesthetic for GAWD, a personal clothing brand. The goal was to blend "Neo-Industrialism" with high-retention social media editing to build brand hype and a specific "vibe" before product release.

Creative Strategy -Visual Branding: Focused on a gritty, urban aesthetic to align with the brand's industrial roots.

-Kinetic Typography: Integrated bold, fast-moving text to emphasize key brand messages.

-Audio-Visual Sync: Used aggressive beat-matching and custom sound design (camera clicks/glitches) to create a high-energy loop.

Software Used DaVinci Resolve.