Prime Clicks came with a task: "We want a website that demonstrates our professional level and represents us to clients." The agency had outgrown the model of working through personal connections and planned to build a sales system through a digital funnel.

We started the work with creating moodboards and concepts — the client wanted to immediately understand if the working style was suitable and whether we would work well together. I assembled detailed moodboards for substantive discussion: defining brand position, key meanings, appropriate style for the target audience, understanding what wouldn't generate interest.

I presented three different concepts to the client: minimalist, aggressive, and non-standard. None created the necessary feeling of "this is our style." After discussion, we agreed to create a fourth concept that would combine the strengths of previous variants, focusing on the unique features of the niche and brand character. This fourth concept determined the final direction of work and confirmed the compatibility of approaches.

After agreeing on the concept, I dove into detailed analysis of niche agencies — studied their positioning, visual solutions, and expertise presentation. Conclusion: there are practically no quality live websites in the niche. This created two key tasks:

avoid copying weak solutions

develop unique positioning

I took the best practices of foreign digital studios, product teams, SaaS services, and modern digital agencies that master dynamic design, interface simplicity, and expert image creation as benchmarks.

Based on the conducted analysis, I developed a detailed site map. I analyzed user roles, entry points, and navigation chains. Instead of the usual "home-services-contacts" scheme, I composed a map optimized for convenient user scenarios. Each scenario corresponds to a separate navigation branch; this eliminates situations where a visitor gets lost and doesn't understand further actions.

I paid serious attention to texts. I worked with copywriting from the client, adapted it for selling website tasks, integrated experience data, statistics, and expert materials. The result — not just a welcome page, but a full-fledged digital argument in favor of the agency.

I maintained regular calls, openly discussed problematic points, and quickly made corrections. The client was maximally involved in the process: instead of waiting for the final presentation, they actively participated in each stage. This significantly accelerated the work and prevented discrepancies in project vision.

Not only visual solutions were planned in detail, but also user scenarios: the sequence of actions from the first click to submitting an application or studying a case.

Design was created modularly in Figma, not sequentially. Each block was developed separately, thoroughly worked out in accordance with the agency's vision, demonstrated to the client, and discussed in video calls or messengers. I received and processed feedback promptly, making changes immediately. This approach eliminated situations of "completed all work — and need to redo half," ensuring a result satisfactory to both parties.

Parallel to designing individual blocks, I created a UI kit: color palette, typography, all repeating elements. This simplified work on all 14 pages and allows the client to quickly scale the site for new tasks.

After complete completion of all design work in Figma, we moved to the next stage.

Only after completing all design work did technical development begin. I proposed using the Framer platform since I possess development skills on this platform. I transferred all approved design layouts to a working website on Framer. I set up a custom CMS so the client could independently administer and edit content without contacting the developer for every minor issue.

After launch, I conducted separate onboarding and recorded instructions for the client: site editing, adding materials, changing text. I minimized risks of technical failures without my participation. I provided support after launch — performed small improvements in analytics and optimization.

As a result, Prime Clicks got a website that:

Clearly distinguishes the agency in the niche

Created according to user logic, without template solutions

Allows quick finding of needed information and converting uninterested visitors

Easily scales and maintains: all instructions are built-in, design and text style is maintained on all pages

The project was implemented completely turnkey, including 14 unique pages.

Most importantly — the result was not just a website, but a functional online product with character that works for the client's business and solves their task of "surpassing the market" in reality, not just on design platforms.