Amaryllis - From Nature to Digital Identity

Amaryllis is a leading plant and flower importer in Bulgaria, offering a wide range of indoor and garden products. The project started with the goal of shaping a visual identity that reflects the beauty, freshness, and scale of the brand.

Inspired by the amaryllis flower itself - bold, elegant, and in constant bloom - the direction focused on creating a clean and memorable identity, later extended into a digital experience that captures the same sense of growth and refinement.