American U-Prep | Crafting a Confident Education Brand

Samuil

Samuil Slavchev

I was invited to rebrand American UPrep, a university preparation service, and build their new website.
I started with a full logo and identity redesign, created a moodboard and detailed photography guidelines, and then designed and developed a clean, modern website that reflects the ambition of students aiming for top universities.
The result is a bold, cohesive brand that communicates confidence and clarity.
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Posted Oct 12, 2025

A full brand and website redesign for American UPrep — clear, confident, and designed to connect with students.