Shopify Replo Landing Page

For Ella+Mila, I developed a refreshed holiday shopping guide designed to simplify navigation and improve mobile usability. The brand’s previous layout relied heavily on horizontal sliders, which made it difficult for users—especially on mobile—to compare products quickly or explore items within specific price ranges.

I transitioned the structure to a tabbed layout organized by price tiers (e.g., “Under $25,” “Under $50,” “Under $100”), allowing customers to instantly find gift ideas within their budget without excessive scrolling or swiping.

This update provided a more intuitive browsing experience, increased visibility for key products, and aligned with Ella+Mila’s clean, modern brand aesthetic. The result was a faster, more enjoyable shopping journey that encouraged exploration and supported stronger holiday conversions.