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TrueClassic | Holiday Shopify
True Classics Holiday Gift Shop Redesign Case Study
Design Improvements:
Reorganized content into four clear pillars: Reviews, Packs, Membership, Gift Cards
Enhanced header with lifestyle imagery showing product in use
Strategically removed model's face to help shoppers envision their gift recipients
Expanded promotional banner for better visibility
Added seasonal design elements (snowflakes, cream background)
Integrated AI-generated imagery for enhanced visual storytelling
Strategic Decisions:
Targeted female shoppers based on analytics
Simplified navigation structure
Used off-white/cream color scheme for premium holiday feel
Created clearer product categorization
Emphasized "Give the greatest gift" messaging from customer reviews
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Posted Jan 3, 2025
A data-driven holiday redesign for True Classics that simplifies the shopping experience through clear categorization, strategic imagery, and enhanced promotion
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109
Timeline
Feb 10, 2025 - Ongoing
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