Goldminds is a mindfulness app designed for kids, offering a unique way for families to connect and create meaningful moments together. Through soothing bedtime stories and guided meditations, the app helps children wind down, find calm, and develop healthy mindfulness habits. Goldminds isn’t just for kids it’s a space where parents and children can bond, share peaceful moments, and cultivate a sense of presence and connection in their daily lives

I deconstructed their existing logo, bringing it to life in 3D and modernizing the brand with a sleek, contemporary font. The result is a fresh, dynamic identity that resonates with the app’s users while preserving the charm of its serene, smiling full moon a symbol of peace and comfort before bedtime

The colour palette, a combination of deep blue tones reminiscent of the calm of a starry night and light yellows that transform into golden rays like those of dawn, not only carries significant meaning but also plays a fundamental role in the user experience. It reduces screen brightness and creates a serene atmosphere. Additionally, the purple colour encourages serotonin production, supporting the app’s primary objective.

The main goal was to create a modern, seamless, and enjoyable experience for users. The design now includes a gamification system with streaks and rewards, encouraging daily use and celebrating progress. These efforts also enhance the AI within the app, which personalizes bedtime stories and other tools that help parents and children connect through technology. Goldminds stands out for its intuitive navigation and a user-friendly approach that caters to both kids and their parents, making mindfulness accessible and engaging for the whole family.

Following the launch, the app design was awarded a Clap Award for Best App Design, recognizing the quality and innovation in the user experience crafted for Goldminds.